Our finial media trailer production completed, gripping and twisted trailer created by Phoebe Walters, Elly Craig and Natasha Smurthwaite.
Sunday, 17 April 2011
Coursework Evaluation
For our media coursework my group decided to chose brief one as our chosen brief. This involved creating a film trailer targeted at teenagers close to ages of 15-19 and two double page magazine spreads based on our trailer/actors. Our group of three students chose the film genre of thriller/horror, with our intended audience being teenagers which we had already discovered through our research during pre-production that this was the preferred genre of film. We found our pre-production blogs and research very useful, it helped us develop our ideas and discover different paths to go down to come up with more effective plans. It also meant that we were able to create a trailer and articles to our highest quality and as profession as possible. The brief detailed that our film must be designed for a British Institution called ‘Primetime Productions’. We ensured that our production fitted into the institution we were designing it for, by taking into consideration that this small British Institution would have a limited budget so our production would be within these guidelines. The magazine articles were my own interpretations of two magazines called ‘Cosmopolitan’ and ‘Heat’.
We chose to create a linear horror film and based our trailer on a film that truly inspired us called ‘Underground’. It gave us the idea’s for our storyline and we also used the speed of the film helping provide tension and with the gripping clips of footage it already had a thriller effect to it. The clips in the trailer ran through in chronological order to show the plot of the film, but the repetition of these clips and short duration of them is to entice the audience without giving away too much of the plot. The budget reflects on the limitations of the small British institution ‘Primetime Productions’. Mise-en-scene is a big part of any trailer; it determines how the film is going to come across to its audience. In parts of our trailer we intended to create a flashing light effect to portray the delirious state of the character and the madness in her eyes. We shown this throughout the trailer by the fact that the main characters - eye epically - had be shown to give the trailer a creepy persona to it. The entire trailer is in black and white which is a perfect representation of the genre of film. This is because the colour black is associated with power, death, evil, and the unknown (for example black holes), which is all the characteristic’s a horror trailer is aiming for and the main plot of our trailers storyline. Black also usually has a negative connotation (blacklist, black humour, 'black death') around it so the black and white setting denotes strength and authority but in a negative way.
We used limited props to stick to the codes and conventions of a low budget company; however we were able to get hold of a lab jacket and my father’s medical case which we used for a panning shot of all the medicines. Instead of wearing costumes, we chose to wear everyday clothes. We thought that this represented the characters well and conveys to the low budget of our institution. The setting was in my house and a school classroom, which reflected the low budget, aged and simple appearance. The hostage scenes were filmed in a closet of my house, this was convenient as it allowed us to film for extended periods and had a realistic feel. I believe these scenes were our most successful. We also changed the colour of font towards the end of our trailer, this was to intensify the horror factor and represent ‘blood’ with the gory red colour.
The teen market was our desired target audience; we felt we were qualified to explore this field since the characters were of a similar age to ourselves. We aimed to develop a similar style as ‘Creep’, a film produced by ‘Pathe’ and directed by Tim Ritter. Our film trailer included a range of shots from… which we had to do around the field size and focal length. The long camera shots and the pan shots showed the audience the surroundings in the film and the intimidating setting, filled with medical equipment. The ideologies of our film trailer are that the young girl has been kidnapped and clearly trying to escape, we wanted the audience to feel sympathy and passion to her the main character. We also chose to use a female to be the victim seeming it is stereotypical for women to play this role and is easier for the audience to feel emotion towards her rather if she was male.
The institution we are designing our film for is ‘Primetime Productions’, this is a British institution and we are told its films are not of a high budget so ours has to correctly fit this and be created using the lowest budget possible. To create the effect that the film is of a low budget, we used short fast shots, this also linked in with the conventions of our horror film, as this camera technique is also used in films of the same genre, for example, ‘Creep’.
We decided to put music in the background to create tension and a build up. The song we chose was ‘What I’ve Done’ by Linkin Park, we felt it was very effective for the fact that it has a drop at the enouncing of the title which emphasized the greatness of the film. We made the film appeal to our target audience by using character of similar ages and in settings they’d be able to relate to. We followed a clichéd style of gender characterisation, where the female characters were weak and the men powerful since they were the kidnapper and where unharmed by the ordeal.
For my print work I chose to focus on two popular magazines, Hello! and Cosmopolitan. The Hello! magazine I was imitating was an ‘day in the life of’ with Leighton Meester, I chose to stick to the form and structure of it and write my own version involving actress Matilda Tennent from our film ‘Experimental’. The theme was Matilda Tennent on and off screen relationships and her personal life. The Cosmopolitan double spread read ‘Matilda Tennent is a force to be reckoned with. The chic, style icon actress originally hails from Bristol, has not just made a name for herself as ‘the child of torture’ on one of today’s most talked about thriller films’. The language used here is typical of Cosmo magazine, and is not completely grammatically correct. In articles involving interviews in Cosmo magazine the layout and language is simple; I followed these codes and conventions when creating my own interview styled article following Cosmo magazine. For my second double page spread coursework I used an article from Hello! magazine, this article was a ‘day in the life of Cheryl Cole’ giving a typical day run over. Hello! magazine target maybe an older audience who could relate to the actress’s typical day making her life as average and typical as possible.
The target audience for my interpretation of Hello! magazine are older teenagers to young adults, who are intrigued by celebrity gossip and lives. Matilda Tennent is the main actress in our film and I aim to portray her in the article as the average woman so female readers can feel they can relate and engage with her own life. The simple language used in Hello! enables all readers to engage, regardless of education. Hello! magazine is intended to be an interesting and celebrity gossip filled magazine where the reader can show some concentration and skim read articles, often drawn to the headlines, titles and graphology with images. The target audience of Hello! magazine is quite the similar to Cosmo; the language used is conversation like and requires a more laid back reader. Both articles contain interesting gossipy entertainment and to understand fully it has to be read comprehensively.
Hello! magazine is a large institution and each monthly copy follows a similar format and budget. Celebrities receive much of the circulation budget, in this case Cheryl Cole. Hello! has another media platform, this being e-media, so they are able to reach a wider audience. Again Cosmopolitan magazine is another large institution which an equally high budget. This monthly magazine is around the same price as Cosmo, their appearances suggest good high standard quality, more in-depth information and more impressive interviews. Cosmo magazine is also involved with the media platform, e-media, and its online website is of a high standard and is up to date.
In my own version of Hello! magazine, Matilda Tennent is represented in a personal way. The large close up photographs of her and her with friends suggests she is ‘letting you in’ and sharing her story with you, the photographs makes the reader feel involved and give them an insight to her personal life. In the main photograph Matilda appears upset; this enables the reader to judge her mood before reading the interview itself. Rose is an attractive and famous actress and readers will aspire to her values and appearance. The main text reads ‘I will always love Jack’ which represents Rose in a weak manner and is stereotypical for the end of a relationship story. The style of my article links in with Heat magazine as it focuses on celebrity culture and gossip.
On reflection, I feel I did really well with my project. The magazines look realistic and high quality and the trailer has had good response from its target audiences and YouTube viewers. In the future I might focus on another media platform, for example e-media, perhaps creating a website which is widely and frequently accessible to the vast majority. Information online is more current, whereas a monthly magazines have limitations. If I had created a website I would have stuck to the same theme so it linked with all media platforms involved, for example bright colours to to entise the audience to reader the interesting article. The website would have included character profiles, hyperlinks to personal websites of the actors and possibly an interactive game. I conclude that the film making experience was enjoyable and I now have a greater understanding of the aspects involved like camera shots, editing and Mise-en-scene. I found my focus on comparing and contrasting the two magazines was interesting and these skills will be helpful in my studies in the future.
By Elly Craig
We chose to create a linear horror film and based our trailer on a film that truly inspired us called ‘Underground’. It gave us the idea’s for our storyline and we also used the speed of the film helping provide tension and with the gripping clips of footage it already had a thriller effect to it. The clips in the trailer ran through in chronological order to show the plot of the film, but the repetition of these clips and short duration of them is to entice the audience without giving away too much of the plot. The budget reflects on the limitations of the small British institution ‘Primetime Productions’. Mise-en-scene is a big part of any trailer; it determines how the film is going to come across to its audience. In parts of our trailer we intended to create a flashing light effect to portray the delirious state of the character and the madness in her eyes. We shown this throughout the trailer by the fact that the main characters - eye epically - had be shown to give the trailer a creepy persona to it. The entire trailer is in black and white which is a perfect representation of the genre of film. This is because the colour black is associated with power, death, evil, and the unknown (for example black holes), which is all the characteristic’s a horror trailer is aiming for and the main plot of our trailers storyline. Black also usually has a negative connotation (blacklist, black humour, 'black death') around it so the black and white setting denotes strength and authority but in a negative way.
We used limited props to stick to the codes and conventions of a low budget company; however we were able to get hold of a lab jacket and my father’s medical case which we used for a panning shot of all the medicines. Instead of wearing costumes, we chose to wear everyday clothes. We thought that this represented the characters well and conveys to the low budget of our institution. The setting was in my house and a school classroom, which reflected the low budget, aged and simple appearance. The hostage scenes were filmed in a closet of my house, this was convenient as it allowed us to film for extended periods and had a realistic feel. I believe these scenes were our most successful. We also changed the colour of font towards the end of our trailer, this was to intensify the horror factor and represent ‘blood’ with the gory red colour.
The teen market was our desired target audience; we felt we were qualified to explore this field since the characters were of a similar age to ourselves. We aimed to develop a similar style as ‘Creep’, a film produced by ‘Pathe’ and directed by Tim Ritter. Our film trailer included a range of shots from… which we had to do around the field size and focal length. The long camera shots and the pan shots showed the audience the surroundings in the film and the intimidating setting, filled with medical equipment. The ideologies of our film trailer are that the young girl has been kidnapped and clearly trying to escape, we wanted the audience to feel sympathy and passion to her the main character. We also chose to use a female to be the victim seeming it is stereotypical for women to play this role and is easier for the audience to feel emotion towards her rather if she was male.
The institution we are designing our film for is ‘Primetime Productions’, this is a British institution and we are told its films are not of a high budget so ours has to correctly fit this and be created using the lowest budget possible. To create the effect that the film is of a low budget, we used short fast shots, this also linked in with the conventions of our horror film, as this camera technique is also used in films of the same genre, for example, ‘Creep’.
We decided to put music in the background to create tension and a build up. The song we chose was ‘What I’ve Done’ by Linkin Park, we felt it was very effective for the fact that it has a drop at the enouncing of the title which emphasized the greatness of the film. We made the film appeal to our target audience by using character of similar ages and in settings they’d be able to relate to. We followed a clichéd style of gender characterisation, where the female characters were weak and the men powerful since they were the kidnapper and where unharmed by the ordeal.
For my print work I chose to focus on two popular magazines, Hello! and Cosmopolitan. The Hello! magazine I was imitating was an ‘day in the life of’ with Leighton Meester, I chose to stick to the form and structure of it and write my own version involving actress Matilda Tennent from our film ‘Experimental’. The theme was Matilda Tennent on and off screen relationships and her personal life. The Cosmopolitan double spread read ‘Matilda Tennent is a force to be reckoned with. The chic, style icon actress originally hails from Bristol, has not just made a name for herself as ‘the child of torture’ on one of today’s most talked about thriller films’. The language used here is typical of Cosmo magazine, and is not completely grammatically correct. In articles involving interviews in Cosmo magazine the layout and language is simple; I followed these codes and conventions when creating my own interview styled article following Cosmo magazine. For my second double page spread coursework I used an article from Hello! magazine, this article was a ‘day in the life of Cheryl Cole’ giving a typical day run over. Hello! magazine target maybe an older audience who could relate to the actress’s typical day making her life as average and typical as possible.
The target audience for my interpretation of Hello! magazine are older teenagers to young adults, who are intrigued by celebrity gossip and lives. Matilda Tennent is the main actress in our film and I aim to portray her in the article as the average woman so female readers can feel they can relate and engage with her own life. The simple language used in Hello! enables all readers to engage, regardless of education. Hello! magazine is intended to be an interesting and celebrity gossip filled magazine where the reader can show some concentration and skim read articles, often drawn to the headlines, titles and graphology with images. The target audience of Hello! magazine is quite the similar to Cosmo; the language used is conversation like and requires a more laid back reader. Both articles contain interesting gossipy entertainment and to understand fully it has to be read comprehensively.
Hello! magazine is a large institution and each monthly copy follows a similar format and budget. Celebrities receive much of the circulation budget, in this case Cheryl Cole. Hello! has another media platform, this being e-media, so they are able to reach a wider audience. Again Cosmopolitan magazine is another large institution which an equally high budget. This monthly magazine is around the same price as Cosmo, their appearances suggest good high standard quality, more in-depth information and more impressive interviews. Cosmo magazine is also involved with the media platform, e-media, and its online website is of a high standard and is up to date.
In my own version of Hello! magazine, Matilda Tennent is represented in a personal way. The large close up photographs of her and her with friends suggests she is ‘letting you in’ and sharing her story with you, the photographs makes the reader feel involved and give them an insight to her personal life. In the main photograph Matilda appears upset; this enables the reader to judge her mood before reading the interview itself. Rose is an attractive and famous actress and readers will aspire to her values and appearance. The main text reads ‘I will always love Jack’ which represents Rose in a weak manner and is stereotypical for the end of a relationship story. The style of my article links in with Heat magazine as it focuses on celebrity culture and gossip.
On reflection, I feel I did really well with my project. The magazines look realistic and high quality and the trailer has had good response from its target audiences and YouTube viewers. In the future I might focus on another media platform, for example e-media, perhaps creating a website which is widely and frequently accessible to the vast majority. Information online is more current, whereas a monthly magazines have limitations. If I had created a website I would have stuck to the same theme so it linked with all media platforms involved, for example bright colours to to entise the audience to reader the interesting article. The website would have included character profiles, hyperlinks to personal websites of the actors and possibly an interactive game. I conclude that the film making experience was enjoyable and I now have a greater understanding of the aspects involved like camera shots, editing and Mise-en-scene. I found my focus on comparing and contrasting the two magazines was interesting and these skills will be helpful in my studies in the future.
By Elly Craig
Sunday, 6 March 2011
Evaluation
On February the 20th we started filming our trailer at my house in Redland, it went pretty well and we managed to shoot about 5 different scene's completing the amount needed for our trailer. We filmed it all in the same location but at many different angles, this way we were able to use different techniques that we know with the camera. This includes giving the camera a shorter the focal length so we would have a wider FOV (feild of view), filmed series of shots so we can turn them into transitions and panning shots of the setting. Throught out period of filming we aimed
Monday, 31 January 2011
Coursework Planning
1. Why have you chosen your particular brief?
-Tash, Phoebe and I felt that we really enjoyed making our induction task of a horror trailer. We decided it would be a good idea to use the same (or near to) the genre that we use before seeming we did such a good job then.
- We can also relate to the audience of our trailer because we are targeting teenagers and young adults. This will help us in making our trailer more enjoyable for the audience seeming we know what people our age like and have easy access of getting teenagers opinions.
- Our trailer genre of horror/psycholgical thriller is relevant to whats going on in our society today. In the last few years there have been a substancial amount of
- Also it deals with important issue that are very current to nowever day situations such as: http://abcnews.go.com/US/kidnapped-carlina-white-solves-cold-case-reunites-parents/story?id=12712313
2. Why have you chosen your specific tasks within the brief? How will they allow you to be creative? How do you think you'll be able to use the skills that you already have to complete the task?
- I can utilize my photography skills in our magazine spread for doing a photoshoot of the 'film'.
- Our trailer will be closely matched to our induction task seming they are the same genre, so we can draw on what we have already learnt from before.
- Each of us are studying English so will be able to use our creative writing skills to create a varied and interesting magazine article and use the internet to create a layout.
3. What do you intend to achieve with your main and second task? How will they capture the audiences attention? What have you learned about how trailers and magazines you have researched provide for their audience?
- We want to capture the audience by involving thought provoking images and sequences to make them feel involved.
- Make the genre clear to the audience e.g scary music, dark imagery
- The magazine article can contain some gripping 'behind the scenes' footage which can give the audience a more personal view. We will do this by taking pictures of using getting ready for our photoshoot and also add in some images we dont use for the cover.
4. What do you know about the subject matter of your chosen task? What have you researched to gain an understanding of relevant trailers and magazines?
- We have looked into relevant magazine companies such as Empire to give us ideas and inspiration of how we want our articles to look. As the way they expressed opioions and designed there layout will help us aswell.
- Many trailers relate to our initial ideas, which we have added to our blogs as links for ideas. And the fact that we have already planned and filmed a horror trailer in the past is a great advantage because it means we can use the relevant reasearch.
- The use of relatable headings and relevant cliff hangers is from our research seeming we noticed that all good movie trailers used these effects.
5. What kind of things will you need to know about your target audience? What kind of message will you get through to them? How will you retrieve an understanding of your target audience?
- Clearly we are the same age as the intended audience, so this will help substantially as we know what kind of films would capture our own attention.
- We want to raise awareness of issues that happen in the world which are usually turned a blind eye too, or most likely people don't even know it happens to children. The link above i found after looking through quite a few pes for which goes to show how unaware some people really are.
- We believe students want to feel as if they know behind the scenes extras, which aren't shown in the trailer that they can get access to.
6. What are your initial ideas for your project? What specific ideas will you be focusing on within your main and second task? What will your trailer/magazine be about? What ideas will you be including?
- We want to create a scary atmosphere, and use a gripping storyline that get people interested in reading our article and watching the film.
- We will focus on how bady the girl has been treated and how unaware she is of the real world she is hidden from.
-Tash, Phoebe and I felt that we really enjoyed making our induction task of a horror trailer. We decided it would be a good idea to use the same (or near to) the genre that we use before seeming we did such a good job then.
- We can also relate to the audience of our trailer because we are targeting teenagers and young adults. This will help us in making our trailer more enjoyable for the audience seeming we know what people our age like and have easy access of getting teenagers opinions.
- Our trailer genre of horror/psycholgical thriller is relevant to whats going on in our society today. In the last few years there have been a substancial amount of
- Also it deals with important issue that are very current to nowever day situations such as: http://abcnews.go.com/US/kidnapped-carlina-white-solves-cold-case-reunites-parents/story?id=12712313
2. Why have you chosen your specific tasks within the brief? How will they allow you to be creative? How do you think you'll be able to use the skills that you already have to complete the task?
- I can utilize my photography skills in our magazine spread for doing a photoshoot of the 'film'.
- Our trailer will be closely matched to our induction task seming they are the same genre, so we can draw on what we have already learnt from before.
- Each of us are studying English so will be able to use our creative writing skills to create a varied and interesting magazine article and use the internet to create a layout.
3. What do you intend to achieve with your main and second task? How will they capture the audiences attention? What have you learned about how trailers and magazines you have researched provide for their audience?
- We want to capture the audience by involving thought provoking images and sequences to make them feel involved.
- Make the genre clear to the audience e.g scary music, dark imagery
- The magazine article can contain some gripping 'behind the scenes' footage which can give the audience a more personal view. We will do this by taking pictures of using getting ready for our photoshoot and also add in some images we dont use for the cover.
4. What do you know about the subject matter of your chosen task? What have you researched to gain an understanding of relevant trailers and magazines?
- We have looked into relevant magazine companies such as Empire to give us ideas and inspiration of how we want our articles to look. As the way they expressed opioions and designed there layout will help us aswell.
- Many trailers relate to our initial ideas, which we have added to our blogs as links for ideas. And the fact that we have already planned and filmed a horror trailer in the past is a great advantage because it means we can use the relevant reasearch.
- The use of relatable headings and relevant cliff hangers is from our research seeming we noticed that all good movie trailers used these effects.
5. What kind of things will you need to know about your target audience? What kind of message will you get through to them? How will you retrieve an understanding of your target audience?
- Clearly we are the same age as the intended audience, so this will help substantially as we know what kind of films would capture our own attention.
- We want to raise awareness of issues that happen in the world which are usually turned a blind eye too, or most likely people don't even know it happens to children. The link above i found after looking through quite a few pes for which goes to show how unaware some people really are.
- We believe students want to feel as if they know behind the scenes extras, which aren't shown in the trailer that they can get access to.
6. What are your initial ideas for your project? What specific ideas will you be focusing on within your main and second task? What will your trailer/magazine be about? What ideas will you be including?
- We want to create a scary atmosphere, and use a gripping storyline that get people interested in reading our article and watching the film.
- We will focus on how bady the girl has been treated and how unaware she is of the real world she is hidden from.
Thursday, 16 December 2010
Empire Magazine
Forms and Conventions
The cover of this magazine clearly shows the genre it is following, the fact it has a well known movie star on the front in large and the banner reading 'GREATEST MOVIE MOMENTS' shows that film/the film industry is what this magazine features. There is big ue of the colour red suggesting the charaxcter on front is voilent and bloody thursty. plus red is a stricking colour espically when the everything else on the page is in grey and white, therefore drawing the attention the most important parts being the red title and the red features. Also the fact this character has a big scare on his neck and a smug look on his face gives him a phsycotic look about him. the scare showing he has been involved in fights or violence and the fact that he is pulling his head upwards shows he is not ashamed of it. Other films have also been mentioned on the cover of the magazine, showing that they dont just feature this one main movie inside but their is information about other films aswell.
Audience
This magazine cover was made to grip the audience whilst giving them a clear indication of what the magazine is about. The fact the character on the cover is holding a knife and pointing it at the audience as if to suggest 'your next' making the audience feel threatened whilst he has eye contact with them enhancing this point. Also his thumb is resting on the knife gently with a tight grip on it showing that he knows exactly what he is doing but at the same time he is very careful and protective over his chosen weapon. Words like 'greatest' 'epic' and 'only' have been used to illustrate the importance and originality of the magazine and buy highlighting them in bold or in a different colours shows there importance and creates a uniqueness to the magazine. The magazine cover also reaches out to a wide variety of audiences; 'Megan Fox dressed as a cheerleader' gives it a sexual appeal, 'Funny People - Ricky Gurvais//Will Farrell//Judd Apatow' gives it a comedy factor and the famous character who looks agressive and skemming on the front gives it an edge to the cover.
Insititutions
Empire magazine is one the top selling film magazines in Britain. It is a British film magazine which is published monthly by Bauer Consumer Media. The purpose of the magazine cover is to entise the audience to be intrested enough to want to purchase the magazine. The cover plays a big part in this. This issue cover uses; a famous icon, 'only' interviews with the icon (making the magazine seem unique and special compaired to other film magazines) and humourous by listing 'Funny People' at the bottom to show there is comedy inside.
Representations
This issue is representing a violent action film, you can tell this by the character on the front in large. The scar on his neck and the fact he is holding a knife that is pointing toward the audience enhance this point and whilst the concrete grey background complements this by not distracting the audience from the main focus. The use of dark colouring such as the blood red and grey background and the characters black clothing, give the sense of abstruse feeling. However, the light blue part in the top and bottom corners balence it out and show that there is some light informationa and easy reading parts inside.
Wednesday, 15 December 2010
The Uninvited Trailer
Forms and Conventions
'The Uninvited' is a psychological horror that contains many forms of its genre that are shown within the editing and dynamics of this trailer. The beginning is a sequence of flash backs of the main female character, this is significant because its trying to give the audience a taste of the girls past so they can relate to her current situations. Also a bird’s eye view is used to film the girl running out of a building as if she is trying escape. This could give us a clue to the up-coming events of the film and at the same time make the viewer feel superior to her making the us doubt her next moves.
Audience
The target audience would most likely be young adults and older teenagers; this is because the main characters are all that age, therefore attracting that audience by making them feel as if they can relate to the characters. Also the whole trailer is full of very fast moving clips forcing the audience to pay attention and once ended, it leaves them eager to know more and find out the actual ending, therefore filling its purpose as a trailer. Plus I would definatly say that this is a uni-sex film, even though it is featuring a young girl there is also two other male main characters and the horror & gore factor balance’s it all out.
Institution
The film was produced by ‘DreamWorks’ which is a hugely famous company, this makes the film more appealing and approachable because of the fact that it is well known and secure. Also the film has an all-star cast produced a gross revenue of over $40,000,000 showing this film is worth watching and has high ratings.
Representation
This trailer is representing the girl and the recent events that are happening, however she is not alone. She has an older sister that she is close with that agrees with all her plans which encourages the main characters behaviour. She is represented as very much the victim and the people around here are the evils ones, this is done by the audience having knowledge that she lost her mother and was forced to stay away from her sister and she is with her father who is questioning whether she should be in her family, making the viewer’s give her huge sympathy.
Sunday, 12 December 2010
Grazia – Consider the representation of people and issues on this website (12 marks)
Grazia
As soon as you enter this website, it is very clear it is a fashion and celebrity focused magazine. The biggest image on the page Jake Gyllenhaal, a famous actor and by pressing on a link, it is made clear that Grazia is doing a feature on his new film. This shows that the audience reading this are clearly interested in the celebrity world and by doing a piece on him (including an interview) it is clear the things written are going to be praising his work making Jake Gyllenhaal come off in a very positive light. There is also a piece on Natalia Vodianova (an A list model) under the subtitle of ‘Hot Trend!’ representing her as a ‘Hot Trend’ to the audience reading. This is obviously a compliment the way she dresses and styles herself, once again enhancing the fact that the magazine is putting celebrities in a positive and fashionable light.
Toward the bottom of the page there is a puff reading “Fashion as it happens”, dealing with all the latest fashion issues of the month. Each one has a sub heading such as The App Show, Grazia Daily Nail, Wardroom Whispers and The Gossip which give the audience a specific insight to what the article is going to be about. All these issues are aimed at a certain audience, this audience being stereotyped as middle/upper class women, age ranging from late twenty’s to early thirty’s. You can also tell this from the advertisement around the boxed information, by advertising a up market brand called Burberrie, it reinforces the fact that this magazine is aimed at the particular audience of upper class people.
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