The Uninvited Trailer

Forms and Conventions
 'The Uninvited' is a psychological horror that contains many forms of its genre that are shown within the editing and dynamics of this trailer. The beginning is a sequence of flash backs of the main female character, this is significant because its trying to give the audience a taste of the girls past so they can relate to her current situations. Also a bird’s eye view is used to film the girl running out of a building as if she is trying escape. This could give us a clue to the up-coming events of the film and at the same time make the viewer feel superior to her making the us doubt her next moves.    


Audience
 The target audience would most likely be young adults and older teenagers; this is because the main characters are all that age, therefore attracting that audience by making them feel as if they can relate to the characters. Also the whole trailer is full of very fast moving clips forcing the audience to pay attention and once ended, it leaves them eager to know more and find out the actual ending, therefore filling its purpose as a trailer. Plus I would definatly say that this is a uni-sex film, even though it is featuring a young girl there is also two other male main characters and the horror & gore factor balance’s it all out.  


Institution
 The film was produced by ‘DreamWorks’ which is a hugely famous company, this makes the film more appealing and approachable because of the fact that it is well known and secure. Also the film has an all-star cast produced a gross revenue of over $40,000,000 showing this film is worth watching and has high ratings.


Representation
 This trailer is representing the girl and the recent events that are happening, however she is not alone. She has an older sister that she is close with that agrees with all her plans which encourages the main characters behaviour. She is represented as very much the victim and the people around here are the evils ones, this is done by the audience having knowledge that she lost her mother and was forced to stay away from her sister and she is with her father who is questioning whether she should be in her family, making the viewer’s give her huge sympathy.